Our Story

 The origin of Nudz began in February 2013, on a typical Miami winter night - average daytime highs in the mid 70s; nighttime lows in the 50s. While preparing for a night out on the town with one of my oldest and dearest friends (nickname Blondie), I faced the typical woman dilemma – a closet full of clothes but nothing to wear.

Eventually, I settled on a strapless dress. The problem? This particular dress exposed part of my back and I did not want my look ruined. So, after a long sip of my Vesper martini, I thought to myself “if only I had a brown, strapless bra!” 

You see my ‘birthday suit’ is not at all like the beige bras that define ‘nude’ in the intimate apparel industry. My nude is much closer to a chocolate covered espresso bean. And thus, as for millions of women of color, the only option for my skin tone was a black bra.

Later that evening, when ranting to Blondie about the ‘nude’ vs. black dilemma she responded “But my nude is also not beige!” And in fact, she’s closer to an ivory-tinted, salt water pearl. What I came to realize that night is that what is nude for one woman isn’t nude for another.

And thus began the hatching of a plan to #BanishBeige and redefine nude because #NudeDoesNotEqualBeige.

Xoxo,

Sheila