The first step in this journey was to create the Nudz color palette. Sheila focused first and foremost on the many hues of black women. It was especially important to her that darker skin tones be recognized as many times women with darker hues are not considered; much less acknowledged. And in fact, with 9 out of the 10 shades reflecting the diversity of the African American community, Nudz offers a ‘nude’ for every black woman. 

As a native of Miami Sheila was also fully aware of the diverse skin tones of the Latina community. For this reason in naming each ‘nude’ she decided to draw from both African American and Latina women. The result is a line of ten distinct shades, titled The New Nudes®, that recognizes the darkest to the fairest of beauties.

ALEK, LUPITA, TIKA, GABRIELLE, KERRY, ZOE, EVA, ADRIANA, SOFIA and SCARLETT each shade is named to make your ‘nude’ easy to identify.  Our goal is to reshape the narrative for millions of women of color whose only “nude” option has been black, beige or white by offering them the freedom of choice in a skin tone that is uniquely their own.